What function do backlinks have in SEO?
What function do backlinks have in SEO?
Backlinks are important in SEO because they act as votes of confidence for other websites. They inform search engines that a webpage is reliable, legitimate, and deserving of a better ranking in search results. High-quality backlinks from reputable and relevant websites are especially significant since they communicate to search engines the quality and relevancy of the linked material. Backlinks also help to improve a website's domain authority and trustworthiness, which are essential considerations in search engine algorithms. As a result, gaining and developing a diversified portfolio of backlinks via ethical link-building tactics is critical for boosting a website's SEO performance and exposure by SEO company in Santa Barbara.