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To optimize an SEO company in Santa Barbara for local SEO, focus on key strategies tailored to the area. Firstly, ensure accurate and consistent business information on Google My Business, including name, address, and phone number. Utilize local keywords in website content, meta tags, and headers to enhance visibility in local search results. Cultivate positive online reviews from satisfied clients to boost local credibility. Create locally relevant content, such as blog posts or articles highlighting Santa Barbara-specific topics. Engage in local link-building by connecting with other businesses in the region. Lastly, leverage social media platforms to connect with the local community and promote services effectively.