Donations to political campaigns: use political marketing strategies and get ahead
Публикувано на: 26 Окт 2023, 07:33
Electoral campaigns are expensive. Very expensive. It is also true that an electoral campaign cannot be run with money alone. You will need planning, organization, a team and, above all, engaged people who feel represented by your flags and proposals. The ban on corporate donations left a hole in the country's electoral financing. Since redemocratization, electoral Petroleum Manufacturers Email Lists campaigns in Brazil have been carried out mostly with money from private companies. The Electoral Fund will not be sufficient for all candidates . It will not be enough even for the main candidates of each party. Therefore, raising money from individuals, whether through individual donations, collective financing (electoral crowdfunding) or product sales, has become a differentiator for candidates and, in the coming years, will be essential.
Communicate to collect Fundraising still causes some discomfort among politicians and parties. Many fear a negative reaction from voters when it comes to crowdfunding or individual donations. Image of donations crowdfunding political marketing The maxim also reigns that Brazilian voters do not donate to politicians. Truths considered absolute, built and repeated over the last few decades, but which are not sustainable and need to be overturned quickly and the path goes through political marketing actions. Of course, no one will donate to your election campaign just because you have a crowdfunding page on the internet. No one will put their hand in their pocket to give money to a generalist politician who does not have clear flags, ideological positioning and identification with the electorate. Communication and political marketing have become fundamental for raising resources for electoral campaigns in Brazil. However, few people understood this new reality.
Focus on communication and political marketing Before reaching into their pockets, voters will seek to be sure of the candidate's ideas and positions. will seek ideological identification, proximity and, preferably, direct contact. As professor Marcelo Vitorino teaches , political communication has three phases. Awareness, motivation and mobilization . Candidates looking to raise funds for the 2020 campaign should focus on these three phases of communication and engage voters in their campaign. Appearing 45 minutes into the second half with a fundraising campaign will only generate frustration. Communication in three phases First create empathy with the voter. This is the awareness phase, start with the candidate's history, their achievements, ideology, positions on important and controversial topics. In the second phase, present the flags and proposals. Include voters in the issue, they need to feel that the problem directly affects them. Mobilization should only come after these first two phases.
To solve the problem, the candidate needs resources to win the election and everyone's participation is essential for victory. Crowdfunding The candidate can raise resources for the electoral campaign through individual donations, crowdfunding and product sales. I intend to talk more about the three options in future articles. However, crowdfunding is the only way to start raising funds during the pre-campaign. From May onwards, pre-candidates can now create financing campaigns on websites authorized by the TSE. Donations are retained until the application is confirmed. I wrote an eBook about electoral crowdfunding with a focus on the councilor campaign. If you are interested, you can download it for free from the link. Here on this channel you will also find other articles I wrote about political communication and electoral financing.
Communicate to collect Fundraising still causes some discomfort among politicians and parties. Many fear a negative reaction from voters when it comes to crowdfunding or individual donations. Image of donations crowdfunding political marketing The maxim also reigns that Brazilian voters do not donate to politicians. Truths considered absolute, built and repeated over the last few decades, but which are not sustainable and need to be overturned quickly and the path goes through political marketing actions. Of course, no one will donate to your election campaign just because you have a crowdfunding page on the internet. No one will put their hand in their pocket to give money to a generalist politician who does not have clear flags, ideological positioning and identification with the electorate. Communication and political marketing have become fundamental for raising resources for electoral campaigns in Brazil. However, few people understood this new reality.
Focus on communication and political marketing Before reaching into their pockets, voters will seek to be sure of the candidate's ideas and positions. will seek ideological identification, proximity and, preferably, direct contact. As professor Marcelo Vitorino teaches , political communication has three phases. Awareness, motivation and mobilization . Candidates looking to raise funds for the 2020 campaign should focus on these three phases of communication and engage voters in their campaign. Appearing 45 minutes into the second half with a fundraising campaign will only generate frustration. Communication in three phases First create empathy with the voter. This is the awareness phase, start with the candidate's history, their achievements, ideology, positions on important and controversial topics. In the second phase, present the flags and proposals. Include voters in the issue, they need to feel that the problem directly affects them. Mobilization should only come after these first two phases.
To solve the problem, the candidate needs resources to win the election and everyone's participation is essential for victory. Crowdfunding The candidate can raise resources for the electoral campaign through individual donations, crowdfunding and product sales. I intend to talk more about the three options in future articles. However, crowdfunding is the only way to start raising funds during the pre-campaign. From May onwards, pre-candidates can now create financing campaigns on websites authorized by the TSE. Donations are retained until the application is confirmed. I wrote an eBook about electoral crowdfunding with a focus on the councilor campaign. If you are interested, you can download it for free from the link. Here on this channel you will also find other articles I wrote about political communication and electoral financing.