1. Choose the right keywords
Selecting the appropriate keywords is crucial when establishing your sports betting advertising campaign. This will determine who sees your advertisement and how much you have to pay for each click. Certain keywords cost significantly more than others, particularly those with "high intent" like "Bet on Premier League," "Top casino sites," or "Betting sites," which can fetch up to £50 per click or more. Generally, we advise choosing keyword topics or categories
Protect your brand traffic with brand keywords. Examples include Unibet, Ladbrokes, William Hill, etc. To cover a wide range of searches, you need generic keywords. gambling, an online casino, a bonus for betting, etc. To target more targeted searches, use sports/game-specific keywords such as wagering on football, playing blackjack online, playing poker online, and wagering on the NBA, etc. Competition keywords are employed to "steal" traffic away from your rivals. It's unfortunate that this tactic is widely used in this sector and raises CPCs for all parties. Keywords with long tails, such as "Top PayPal online casinos," "play bonanza slots online," etc.
2. Create compelling ad copy
All you require is a gambling advertisement that will draw in potential customers, pique their interest, and persuade them to register at your website rather than that of your rival. Your click-through rate (CTR) will increase the more precise the ad copy you write for the keywords you utilize. People are less inclined to click on your gambling ads, for instance, if they are looking for a location to bet on Manchester United but your ad wording says "Bet on West Brom."
Your keyword quality score will rise with the help of effective and pertinent ad copy, resulting in lower CPCs and more appearances in auctions. It's advised to utilize headlines 1 and 2 for your acquisition offer and keywords when employing ETAs, and headline 3 for your additional USP because headline 3 may not always appear in the advertising.
Use of CTAs (calls to action), such as "Receive Up To £50 Casino Bonus," "Claim Your £20 Free Bets," etc., is crucial. Of course, it's crucial to avoid deceiving customers. You could include any qualifying requirements there as well, for example, "Deposit X, Bet X," or "Bet £5, Receive £20 Bonus."
Moreover, make sure that all guidelines for responsible gambling and safer betting advertising are followed while developing advertisements.
3. Optimize your landing page for conversions
You must properly optimize your landing page if you want visitors to sign up for your business. This means that you need to make it simple for customers to sign up and make a deposit, have an intriguing headline, and offer a compelling value proposition. Also, you should make sure that the most crucial details, such as your offer of "Up to £500 Matching Deposit Bonus," are obvious above the fold and include a "Join Now," "Register Now," and other straightforward CTAs are preferred.
Making sure a gambling business website runs quickly and was created with mobile browsers in mind is one of the most crucial characteristics of today's websites. Many of the major operators are developing sites that are optimized for mobile, rather than desktop. This is crucial since more people access websites through mobile smartphones than through larger desktop screens, which can make navigating a packed page even more difficult than it has to be..
4. Test, test, and retest!
The effectiveness of your campaigns will ultimately depend on testing and optimization. You may have a clearer understanding of your gambling PPC campaigns' successes and failures by performing A/B testing and examining data from a variety of sources.
Test your casino advertising' wording to determine which ones get more clicks from users. KPI: CTR Test different creative assets (image/video) to see which one gets users to click on your advertisement. KPI: CTR. A landing page test will determine which landing page encourages more registrations and deposits. KPI: Register by clicking; FTDs bid strategy test to determine whether bid strategies produce the best overall outcomes. metric: FTDs Don't just wing it; use the statistics to determine what is effective.
5. Don't forget to optimize your bids
The gambling ad platform offers a wide variety of bid tactics. The majority of your time when employing the manual CPC method will be spent modifying bids, which might take a lot of time but gives you more control over your spending.
Discover the ideal location for your advertisements. Google kept the top impression share percentage and absolute top impression share percentage to calculate your position in the auction/SERP after removing the average position statistic. Depending on the ad depth, the top impression share percentage is the number of times your advertisement appeared in any position on the first page.
Conclusion
In conclusion, running a successful PPC campaign for casino ads requires careful planning and strategic execution. By adhering to the five tips outlined in this blog, you can maximize your campaign's effectiveness, reach the right audience, and achieve your marketing goals in this competitive industry.
7Search PPC stands out as a top option for managing an effective PPC campaign for sports betting advertisements. It's an excellent platform for reaching the correct audience and increasing ROI because of its user-friendly design, targeting choices, and cost-efficient pricing. You'll be well-equipped to navigate the sports betting advertising landscape and accomplish your campaign goals if you follow the five pointers covered in this blog.
FAQ’s
Q.1: How do you advertise betting?
Display ads, social media ads, and search engine marketing have proven the most successful. Display ads on sports and betting websites allow us to reach audiences already interested in the industry.
Q.2: How effective are gambling ads?
One in five young women and one in seven young men started betting for the first time after seeing or hearing an ad on TV, the report found. Among individuals at risk of gambling harm, 41 percent reported trying a new form of betting, and 40 percent bet on impulse as a result of seeing or hearing betting ads.
Q.3:What is PPC advertising for sports betting?
PPC (Pay-Per-Click) advertising for sports betting is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. These ads are specifically designed to promote sports betting services or related content.