Travel and Tourism PPC Tactics in 2023
Публикувано на: 12 Окт 2023, 11:34
The best option for travel marketers today to reach and convert new target audiences is through PPC for travel advertising.With revenue opportunities only continuing to grow, digital travel sales are expected to exceed 800 billion dollars in 2020, according to Statista data. Diverse organizations can profit from the growth in digital travel spending this year and in the future by making wise investments in PPC strategies for travel and tourism.This ultimate guide explores the strategies with the most opportunity for growth.
PPC For Travel and Tourism with 7Search PPC
Travel and Tourism PPC (Pay-Per-Click) advertising is undergoing significant changes. To stay competitive and make the most of this dynamic industry, businesses are adopting innovative tactics. One such tactic is the utilization of 7Search PPC, an emerging player in the PPC advertising arena.
7Search PPC: This platform offers a range of features tailor-made for the travel and tourism sector. Its geo-targeting capabilities enable businesses to precisely reach their intended audience. Whether it's tourists seeking adventure in specific cities or travelers looking for accommodations at popular destinations, 7Search PPC allows for precise targeting.
Keyword Optimization: Staying ahead in 2023 means keeping abreast of the latest travel-related keywords and search trends. To make the most of 7Search PPC, thorough keyword research is essential. This ensures your ads are not only visible but also highly relevant to potential travelers.
Ad Creativity: With travelers being increasingly discerning, creating compelling ad copy is crucial. Highlight unique selling points, special deals, or discounts. Captivating visuals and content that align with traveler expectations can significantly boost the performance of your campaigns.
As the travel and tourism industry evolves, adapting to new PPC tactics, including platforms like 7Search PPC, is paramount. By integrating precise geo-targeting, staying updated on keywords, and crafting compelling ad content, businesses can make the most of PPC for travel ads in 2023 to reach and engage their target audience effectively.
Promote Travel Experiences
Most travel and tourism PPC tactics revolve around promoting hotel rooms and travel bookings. However, there are numerous additional ways to profit from PPC in the tourism sector. Currently, travelers spend $129 billion on travel-related expenses.That’s a huge share for travel companies to tap into.
Expectations and preferences surrounding travel have changed a lot in recent decades. 67% of high-income travelers would rather spend money on activities and experiences than an expensive hotel room. Travel marketers can take advantage of this trend by promoting tours and travel activities with their travel ads.
Target High Purchase Intent Keywords
The travel space has become massively competitive over the past decade. It can be difficult to outperform PPC competition and reach audiences at crucial moments when finances are tight.In order to stay competitive, travel and tourism companies need to focus their spending on keywords that drive more conversions.
All sorts of relevant keyword phrases can be targeted to engage audiences at different points across the customer journey. Some have higher conversion value than others. For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit Madrid” or “things to do in barcelona.” These are informational queries that show users are just researching. They’re not necessarily ready to purchase a ticket, tour, or hotel room.
Invest More In Mobile
Mobile optimization is important for any PPC campaign. However, it’s a particularly important travel and tourism PPC tactic. Consider these statistics:
Double Down On Personalization Tactics
Travel and tourism PPC tactics should include personalization as much as possible. Personalizing your content can increase clicks and conversions considerably. People have also begun to expect it as part of a good user experience. According to a Travolution survey, 81% of respondents say delivering personalized experiences is very important to them. Best-in-class travel companies deliver this throughout the customer journey using accurate ad targeting and dynamic web content.
As an example, if you search “cheap london hotels” on Google, the headline of every ad listed speaks to that specific pain point (affordability). And, when you click on one of these ads, the resulting landing page is also personalized to this need. Hotels.com, for instance, shows offers for discounted hotels and special pricing options. They also adapt their landing page copy based on the location of the searcher:
Prioritize Reputation Management
Inherently, travel is about having new experiences in unique places. Few people are interested in trying new things without strong recommendations from others. When people look for travel information online, they rely on reviews and ratings from others to make decisions. According to Tourism Research Australia, people say review websites are the number one source that influences global travel decisions, ahead of travel agencies and tour operator sites.
Conclusion
Investing in targeted PPC for travel and tourism tactics is essential to stay ahead of the competition today. The industry continues to grow year after year, as do the opportunities to target and reach travel audiences through PPC.Start by systematically investing in each of the strategies in this ultimate guide. Monitor performance to see which are the most valuable at helping you reach your revenue goals.
PPC For Travel and Tourism with 7Search PPC
Travel and Tourism PPC (Pay-Per-Click) advertising is undergoing significant changes. To stay competitive and make the most of this dynamic industry, businesses are adopting innovative tactics. One such tactic is the utilization of 7Search PPC, an emerging player in the PPC advertising arena.
7Search PPC: This platform offers a range of features tailor-made for the travel and tourism sector. Its geo-targeting capabilities enable businesses to precisely reach their intended audience. Whether it's tourists seeking adventure in specific cities or travelers looking for accommodations at popular destinations, 7Search PPC allows for precise targeting.
Keyword Optimization: Staying ahead in 2023 means keeping abreast of the latest travel-related keywords and search trends. To make the most of 7Search PPC, thorough keyword research is essential. This ensures your ads are not only visible but also highly relevant to potential travelers.
Ad Creativity: With travelers being increasingly discerning, creating compelling ad copy is crucial. Highlight unique selling points, special deals, or discounts. Captivating visuals and content that align with traveler expectations can significantly boost the performance of your campaigns.
As the travel and tourism industry evolves, adapting to new PPC tactics, including platforms like 7Search PPC, is paramount. By integrating precise geo-targeting, staying updated on keywords, and crafting compelling ad content, businesses can make the most of PPC for travel ads in 2023 to reach and engage their target audience effectively.
Promote Travel Experiences
Most travel and tourism PPC tactics revolve around promoting hotel rooms and travel bookings. However, there are numerous additional ways to profit from PPC in the tourism sector. Currently, travelers spend $129 billion on travel-related expenses.That’s a huge share for travel companies to tap into.
Expectations and preferences surrounding travel have changed a lot in recent decades. 67% of high-income travelers would rather spend money on activities and experiences than an expensive hotel room. Travel marketers can take advantage of this trend by promoting tours and travel activities with their travel ads.
Target High Purchase Intent Keywords
The travel space has become massively competitive over the past decade. It can be difficult to outperform PPC competition and reach audiences at crucial moments when finances are tight.In order to stay competitive, travel and tourism companies need to focus their spending on keywords that drive more conversions.
All sorts of relevant keyword phrases can be targeted to engage audiences at different points across the customer journey. Some have higher conversion value than others. For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit Madrid” or “things to do in barcelona.” These are informational queries that show users are just researching. They’re not necessarily ready to purchase a ticket, tour, or hotel room.
Invest More In Mobile
Mobile optimization is important for any PPC campaign. However, it’s a particularly important travel and tourism PPC tactic. Consider these statistics:
- More than 50% of tourism website traffic comes from mobile devices.
- 67% of smartphone users say they’re more likely to purchase from a tourism company’s mobile-friendly site.
- 61% of people say they’re more likely to leave a site that isn’t optimized for mobile.
Double Down On Personalization Tactics
Travel and tourism PPC tactics should include personalization as much as possible. Personalizing your content can increase clicks and conversions considerably. People have also begun to expect it as part of a good user experience. According to a Travolution survey, 81% of respondents say delivering personalized experiences is very important to them. Best-in-class travel companies deliver this throughout the customer journey using accurate ad targeting and dynamic web content.
As an example, if you search “cheap london hotels” on Google, the headline of every ad listed speaks to that specific pain point (affordability). And, when you click on one of these ads, the resulting landing page is also personalized to this need. Hotels.com, for instance, shows offers for discounted hotels and special pricing options. They also adapt their landing page copy based on the location of the searcher:
Prioritize Reputation Management
Inherently, travel is about having new experiences in unique places. Few people are interested in trying new things without strong recommendations from others. When people look for travel information online, they rely on reviews and ratings from others to make decisions. According to Tourism Research Australia, people say review websites are the number one source that influences global travel decisions, ahead of travel agencies and tour operator sites.
Conclusion
Investing in targeted PPC for travel and tourism tactics is essential to stay ahead of the competition today. The industry continues to grow year after year, as do the opportunities to target and reach travel audiences through PPC.Start by systematically investing in each of the strategies in this ultimate guide. Monitor performance to see which are the most valuable at helping you reach your revenue goals.