Mistakes to avoid in your e-commerce
Публикувано на: 03 Окт 2023, 12:37
E-commerce grows every year and is increasingly popular among Brazilians. The advantages are many , for example:
There are, however, several negative situations special data that an e-commerce can face, resulting in a loss of competitiveness and space in relation to its competitors.
To avoid them in your e-commerce, here are 6 mistakes that can harm the growth of your online business model . Follow along!
Mistakes to avoid in your e-commerce model
1 – Not having a responsive website
Your company website needs to be compatible and adjustable with mobile devices, such as smartphones and tablets.
A study carried out by the Credit Protection Service (SPC Brasil) and the National Confederation of Retail Managers (CNDL) in the country's 27 capitals showed that 89% of internet users made at least one online purchase in the last 12 months .
Most purchases are made using computers or notebooks (67%), but 21% already use smartphones for online purchases .
This number of smartphone buyers only tends to grow. The faster your company has a responsive website, facilitating the shopping experience, the more advantages your e-commerce will have over the competition.
2 - Few payment options
One of the advantages of e-commerce is offering different payment methods , creating more possibilities for the customer. When, however, this offer is reduced, a barrier ends up creating a barrier and discouraging the transaction.
Taking into account that the payment step is the last, this lack of options could be a bigger problem. Imagine a customer having a great experience in your e-commerce, going through all the steps and, when completing the purchase, not finding their payment option. It can be a very frustrating situation.
Therefore, update your payment methods and always try to have the most modern ones.
3 - Slow page loading
In an extremely fast online world, waiting for pages to load when making a purchase can ruin the experience . All the consumer wants is agility and practicality, which are advantages of e-commerce compared to physical stores.
In addition to affecting the potential customer's experience, this type of problem has an additional element for your e-commerce: it hurts your search engine rankings .
This slowness can have several reasons:
Heavy images;
Server issues;
Excessive scripts, codes and plugins.
4 - Failure to meet delivery deadlines
To have a successful e-commerce, in addition to offering an excellent browsing experience on the website, services and deadlines must also be met to the letter .
If you can deliver it in advance, even better. As there are many complaints about delays in the market, those who deliver early come out ahead.
How to do this? Align your strategy with your supply chain and manage your stock so you always have products .
5 - The lack of a blog for the platform
We are in the age of content. This means that, in addition to the products and services that your e-commerce offers, it also needs to inform your customers and create conversation .
When creating a blog, e-commerce deals with topics relevant to your business, giving tips, presenting products and best practices. These actions help build a brand and can make it a reference on the subject.
6 - Lack of social networks for the company
In the same vein as creating a blog, an e-commerce today needs to have social networks, such as Facebook, Instagram and Whatsapp.
Using these channels intelligently, your business can share news, industry information, blog posts, new products, etc.
With the continuous creation of relevant content, a window of opportunities opens here. If well explored, this will mean better results in the future .
There are, however, several negative situations special data that an e-commerce can face, resulting in a loss of competitiveness and space in relation to its competitors.
To avoid them in your e-commerce, here are 6 mistakes that can harm the growth of your online business model . Follow along!
Mistakes to avoid in your e-commerce model
1 – Not having a responsive website
Your company website needs to be compatible and adjustable with mobile devices, such as smartphones and tablets.
A study carried out by the Credit Protection Service (SPC Brasil) and the National Confederation of Retail Managers (CNDL) in the country's 27 capitals showed that 89% of internet users made at least one online purchase in the last 12 months .
Most purchases are made using computers or notebooks (67%), but 21% already use smartphones for online purchases .
This number of smartphone buyers only tends to grow. The faster your company has a responsive website, facilitating the shopping experience, the more advantages your e-commerce will have over the competition.
2 - Few payment options
One of the advantages of e-commerce is offering different payment methods , creating more possibilities for the customer. When, however, this offer is reduced, a barrier ends up creating a barrier and discouraging the transaction.
Taking into account that the payment step is the last, this lack of options could be a bigger problem. Imagine a customer having a great experience in your e-commerce, going through all the steps and, when completing the purchase, not finding their payment option. It can be a very frustrating situation.
Therefore, update your payment methods and always try to have the most modern ones.
3 - Slow page loading
In an extremely fast online world, waiting for pages to load when making a purchase can ruin the experience . All the consumer wants is agility and practicality, which are advantages of e-commerce compared to physical stores.
In addition to affecting the potential customer's experience, this type of problem has an additional element for your e-commerce: it hurts your search engine rankings .
This slowness can have several reasons:
Heavy images;
Server issues;
Excessive scripts, codes and plugins.
4 - Failure to meet delivery deadlines
To have a successful e-commerce, in addition to offering an excellent browsing experience on the website, services and deadlines must also be met to the letter .
If you can deliver it in advance, even better. As there are many complaints about delays in the market, those who deliver early come out ahead.
How to do this? Align your strategy with your supply chain and manage your stock so you always have products .
5 - The lack of a blog for the platform
We are in the age of content. This means that, in addition to the products and services that your e-commerce offers, it also needs to inform your customers and create conversation .
When creating a blog, e-commerce deals with topics relevant to your business, giving tips, presenting products and best practices. These actions help build a brand and can make it a reference on the subject.
6 - Lack of social networks for the company
In the same vein as creating a blog, an e-commerce today needs to have social networks, such as Facebook, Instagram and Whatsapp.
Using these channels intelligently, your business can share news, industry information, blog posts, new products, etc.
With the continuous creation of relevant content, a window of opportunities opens here. If well explored, this will mean better results in the future .