Do you know the importance of Inbound Marketing for your company
Публикувано на: 03 Окт 2023, 12:35
When participating in events in your market segment, meetings about communication strategies or when reading magazines and newspapers, you must have already been impacted by the term “Inbound Marketing”.
But, do you know what it is, what it represents popular database and how important it is for your company in the search for results and building relationships with potential customers?
Follow the post to find out!
First, what is Inbound Marketing?
Inbound Marketing is a set of communication strategies, which aims to attract consumers to your company's channels and aims to promote education about certain content, or service, that it offers in order to generate experiences.
How is this done? With relevant content that your Inbound Marketing agency develops for your website, blog and social networks.
From this content, you begin to build a relationship with potential customers, gaining authority, becoming a reference in the market segment in which you operate.
The big difference in relation to traditional marketing (called Outbound Marketing) is that the customers who come to you are already interested in the information, services and products that your company offers.
In other words, your communication is much more effective with Inbound Marketing and, therefore, you can generate better results while building a positive reputation for your brand.
Knowledge Pill
The term “Knowledge Pill” was first introduced in 2009, with the release of the book “ Inbound Marketing: Get Found Using Google, Social Media and Blogs”, by authors Brian Halligan and Dharmesh Shah.
How does it work in practice?
The translation of “Inbound Marketing” means “Attraction Marketing”. In practice, for the technique to work perfectly, the strategy seeks to reach four points of the so-called sales funnel and works for the most diverse sectors, as you can see in this application situation for a real estate construction company .
But, do you know what it is, what it represents popular database and how important it is for your company in the search for results and building relationships with potential customers?
Follow the post to find out!
First, what is Inbound Marketing?
Inbound Marketing is a set of communication strategies, which aims to attract consumers to your company's channels and aims to promote education about certain content, or service, that it offers in order to generate experiences.
How is this done? With relevant content that your Inbound Marketing agency develops for your website, blog and social networks.
From this content, you begin to build a relationship with potential customers, gaining authority, becoming a reference in the market segment in which you operate.
The big difference in relation to traditional marketing (called Outbound Marketing) is that the customers who come to you are already interested in the information, services and products that your company offers.
In other words, your communication is much more effective with Inbound Marketing and, therefore, you can generate better results while building a positive reputation for your brand.
Knowledge Pill
The term “Knowledge Pill” was first introduced in 2009, with the release of the book “ Inbound Marketing: Get Found Using Google, Social Media and Blogs”, by authors Brian Halligan and Dharmesh Shah.
How does it work in practice?
The translation of “Inbound Marketing” means “Attraction Marketing”. In practice, for the technique to work perfectly, the strategy seeks to reach four points of the so-called sales funnel and works for the most diverse sectors, as you can see in this application situation for a real estate construction company .