Why invest in videos for your brand
Публикувано на: 03 Окт 2023, 12:33
In the digital marketing strategy of any company, or any brand, it is important to understand which content formats can generate the most positive results. Among all the ways, it is essential to invest in videos to achieve your goals.
We all know that the public on the internet spam data already prefers the video format over texts. But is this alone the main reason to invest in videos? In fact, why should a company invest in this format ?
To find this answer, follow the post we prepared to help you discover 5 good reasons to start investing in videos right now and make your company take off into space!
Discover 5 reasons to invest in videos
1. Most consumed format on the internet
To start the list, we have to talk about the volume of video consumption on the internet today. According to research carried out by Provokers with the Brazilian public in 2017, since 2014 video consumption has increased by 90% in the country .
An even more impressive fact is the fact that 86% of those interviewed responded that they watch videos on the web. Cisco says that in 2019 data traffic for video playback will be 80% of the total on the internet. All of this shows how this format is already the most consumed on the internet today.
2. It is the present and future of marketing
Much is said about videos as the future of marketing, but in fact they are already part of the present, being a fundamental part of strengthening the digital presence of brands and companies , in addition to acting as a very important tool for Inbound Marketing actions .
Several success stories in the digital environment have emerged after the production of impactful and highly relevant videos for the public, proving that this is the right time to invest in videos within your digital marketing strategy.
3. Brings more audience engagement
What everyone wants in the online world is to produce content that attracts the public's attention and becomes viral. And no other content can have as much power to achieve this result as videos.
People start to have greater engagement with video content , generating more comments and sharing. An example is Instagram and its stories , which divides its content focus between videos from each person or company followed. And one of them could be yours.
4. It's your best opportunity to educate the public
When your intention is to educate the public, messages need to be direct and objective. And there is no better option than using content in the audiovisual format.
This fact is proven when we analyze the number of elements that can be used when investing in videos. Unlike content in textual format, in videos it is possible to combine texts and images with spoken descriptions , making it easier for the public to understand.
5. Improves your Google positioning
Anyone who thinks that only texts can rank well on Google is mistaken. Investing in videos is a sure bet to get a great return on SEO, appearing at the top of search pages.
The important thing is to answer the right questions that your business personas may ask. Google gives a lot of relevance to videos that are directly related to the search keyword, and especially to those that are on the largest social network for videos: YouTube.
We all know that the public on the internet spam data already prefers the video format over texts. But is this alone the main reason to invest in videos? In fact, why should a company invest in this format ?
To find this answer, follow the post we prepared to help you discover 5 good reasons to start investing in videos right now and make your company take off into space!
Discover 5 reasons to invest in videos
1. Most consumed format on the internet
To start the list, we have to talk about the volume of video consumption on the internet today. According to research carried out by Provokers with the Brazilian public in 2017, since 2014 video consumption has increased by 90% in the country .
An even more impressive fact is the fact that 86% of those interviewed responded that they watch videos on the web. Cisco says that in 2019 data traffic for video playback will be 80% of the total on the internet. All of this shows how this format is already the most consumed on the internet today.
2. It is the present and future of marketing
Much is said about videos as the future of marketing, but in fact they are already part of the present, being a fundamental part of strengthening the digital presence of brands and companies , in addition to acting as a very important tool for Inbound Marketing actions .
Several success stories in the digital environment have emerged after the production of impactful and highly relevant videos for the public, proving that this is the right time to invest in videos within your digital marketing strategy.
3. Brings more audience engagement
What everyone wants in the online world is to produce content that attracts the public's attention and becomes viral. And no other content can have as much power to achieve this result as videos.
People start to have greater engagement with video content , generating more comments and sharing. An example is Instagram and its stories , which divides its content focus between videos from each person or company followed. And one of them could be yours.
4. It's your best opportunity to educate the public
When your intention is to educate the public, messages need to be direct and objective. And there is no better option than using content in the audiovisual format.
This fact is proven when we analyze the number of elements that can be used when investing in videos. Unlike content in textual format, in videos it is possible to combine texts and images with spoken descriptions , making it easier for the public to understand.
5. Improves your Google positioning
Anyone who thinks that only texts can rank well on Google is mistaken. Investing in videos is a sure bet to get a great return on SEO, appearing at the top of search pages.
The important thing is to answer the right questions that your business personas may ask. Google gives a lot of relevance to videos that are directly related to the search keyword, and especially to those that are on the largest social network for videos: YouTube.