If you want to sell your products, then you need to use the right formula which might a combination of different approaches for you. We’re here to tell you about one such formula which is the PAS copywriting framework.
This proven conversion-oriented Phone Number List copywriting formula gives you the necessary structure and sequence for effective communication with your audience.
Additionally, this formula is effective regardless of industry. Most importantly, the PAS copywriting framework can be used in all types of copies, from flyers and articles to massive digital ad campaigns.
Now, what’s truly brilliant is newer copy AI tools like Simplified AI that come with a pre-built PAS copywriting framework. So, not only does this AI tool do the heavy lifting for you by generating copy in seconds, but the copy is also highly effective as it automatically incorporates PAS.
Read on to learn how a free AI copywriting tool can create a simple PAS Framework Generator for your brand. Related: How to Learn Copywriting: 10 Tips for Learning from Scratch
PAS copywriting or the pain-agitate-solve framework is a highly effective copywriting formula that works for all kinds of marketing. It specifically creates persuasive messages that users identify with.
If you break it down, it really helps put yourself in the shoes of your audience, especially since this framework communicates a solution to their problem.
This copywriting formula can convert as it begins by calling out the audience’s problem. Of course, you need to do your research and really state the essence of the problem straightforwardly.
Next is the ‘agitate’ part of the formula. This is where you get into the nuts and bolts of the problem and how it could potentially impact the audience.
Lastly, state the solution, which is your product.
Simply put, the PAS framework is about creating a context for your readers to think about their problem and then framing your brand as the best solution for it.
Now, while this PAS formula is proven and acts as a template, you still have to take the to time write the actual copy.