It has that name because it demands that you make an investment to reach these people. Organic traffic happens when visitors arrive on your network without being influenced by a paid advertisement, coming through content or a solution that you have posted on your social network, or even through someone's recommendation.
Organic traffic or paid traffic?
Which is better: organic or paid traffic? It depends. The two are different strategies to achieve the dreamed digital presence , however they are complementary and, when combined, can represent a great improvement in your results.
Organic traffic does not only depend on financial investment, but also on investment in time and knowledge . One of the main pillars to achieve Phone Number List good results is to consistently produce quality content , which will demand energy from your team (if you already have one). Another important point in this strategy is to study SEO and the particularities of content distribution on each platform.
Paid traffic is a way to boost your results through ads to people outside your follower base. It's a way to grow much faster than with an organic strategy alone, since you can reach many people within your target audience, who don't necessarily already know your brand.
How does paid traffic work and why invest in it?
One of the great reasons to invest in paid traffic has already been mentioned: to grow faster . But let's talk a little more about how paid traffic works to understand how this happens.
In organic traffic, you depend on the person being looking for something related to your brand at that moment and, therefore, started consuming content on the subject through websites or social networks. If this individual searches on Google for a specific keyword, your website must be well ranked for that word to appear at the top. If the user is searching on a social network, in a similar way, your profile needs to be one of the first to appear.
It is also common for this visitor to reach your brand through a recommendation . The indication does not only depend on other people knowing you, but also that among all the profiles on this subject, this visitor remembers yours and deliberately decides to comment with someone about it.
To increase the probability that your brand will be indicated by other individuals who know it, there are also specific strategies that can be used, such as the so-called referral marketing. And like other strategies involving organic traffic, it may or may not be complementary to paid traffic.